Welcome to a Very Select Group

I’m going to help you become an inspirational leader.

Starting tomorrow I’m going to send you the first of a three part leadership training that’s already helped over 50,000 managers around the world. Be sure to watch your inbox tomorrow.

Until then…

Do you remember Columbia House’s Get 10 Cassettes or Records for One Penny? For some of you it might have been 10 CD’s. For others, you have no idea what I’m talking about.

I mean, it was a crazy great deal. You could order 10 tapes and only pay a cent. I still remember filling out the form and trying to decide which 10 Cassettes I wanted “Rushed to my door.”

Click display images to see this original Columbia House ad.

Before I knew it, The Police, Phil Collins, Peter Gabriel, Madonna, Michael Jackson, and five others arrived at my door in what would become a weekend of music debauchery.

It was awesome…at first.

Then a month later Tears for Fears showed up.

Then there was Annie Lennox and the Eurythmics, Kate Bush’s Hounds of Love, and then came Midnight Oil with Diesel and Dust.

But with each new cassette tape, came a bill for $12.99.

What started out amazing soon became a burden because I had agreed to purchase 1 cassette a month for the next year.

It was in the fine print when I signed up.

It was some slick marketing, but in the end it left a bad taste in a lot of people’s mouth. It’s Called Columbia House Regret.

It’s why most people never signed up for a second round.

The Fine Print

Listen, I’m thrilled you’re here. This is a special community made up of thousands of leaders all trying to do their best to reach the top of their game and help their people do the same.

But I need to let you know about a couple of things…the fine print if you will. After reading this you may change your mind and want to opt out.

 

1. Not Your Typical Leadership Training

I’m devoted to helping you become an inspirational and effective leader. If you do the things I teach you, you can’t help get better at the craft of moving others.

But you need to know something, I get bored easily, especially when I read. Even more so when I read articles on leadership. Yawn. So here I do things a bit differently.

You see, our brains learn by grasping concepts grounded in word pictures (story and metaphor) and then by applying these concepts in a real world situation.

I do my best to provide you with world-class training but delivered in a way that’s effective, inspiring and hopefully enjoyable to consume.

I promise not to bore you with endless lists of things you should do, as if you needed another list.

So if I’m telling you about the time I shoved 50 Costa Rican ants in my mouth (true story), stick with me, because there’s actually something in there that’s going to make you a more effective leader.

 

2. Forget Slick Email Headlines

The Marketing Gurus tell me to come up with compelling subject lines for each email so that you’ll open them. Well, I try but I’ve gotta tell you, in many cases I’ve opted to do the opposite. I’ll try to tell you what the email is about in the subject line so that if it doesn’t interest you, don’t bother to open it.

Plus, I want you to know that if an email shows up in your inbox from me, It’s going to be worth your while to read it.

 

3. This is all Free…But…

The nice thing about this community is I offer a ton of valuable training for free. While the general public can access some things on my blog, they can’t access the training that I’m going to send you. In fact, many people can’t believe how much value I give this private community without charging them a penny. (Articles, videos, 5-day challenges, webinars, online workshops, live coaching calls, and mini courses.)

But, from time to time, if I think something is going to help you take your leadership and/or personal effectivness to the next level, I’ll send you an offer for one of my larger, more extensive training programs. If you’re not cool with seeing these every so often, then you should definitely get off this train before it leaves the station.

Unlike Columbia House, you’re free to leave anytime you want. At the bottom of every email I send you can see the ejection seat button. Just hit it and you won’t hear from me any longer.

Check Your Inbox Tomorrow

Tomorrow I’m going to kick off part 1 of a very important series that’s going to help you become a more effective leader. 

I know you’re busy so it will be short but look for it some time before noon. 

It’s great to have you here,